Volvo’s launch of the V60

Venue: Emil & Samuel - Oslo

Target group: B2C, 200 invited customers of Bilia and Volvo dealers from Eastern Norway.

Assignment: To launch the Volvo V60 in a different, sophisticated way, in a place where you wouldn't expect a car.

Solution: We hoisted no fewer than three cars onto the roof of Steen & Strøm, on the "Emil & Samuel" rooftop terrace, something that had never been done before in the history of Steen & Strøm. The guests were met first of all by a car show, consisting of both pictures and video installations, a journey through the creation of the car from beginning to end. The cars were then ceremoniously unveiled with the assistance of the delightful Haddy Njie.

Outcome: "Thank you so much for a beautifully organised Volvo V60 VIP event at Emil & Samuel. Once more we enjoyed a major success with a VIP event, as indicated not least of all by the glowing reports coming back from our guests. You always display an excellent ability for cooperation and professionalism, from planning to implementation, and we always feel sure of success when you're organising an event. We look forward to our next event together." Steffen Bang, Marketing Manager, Volvo Cars Norway