Varma Housewarming 2009

Venue: Salmisaari, Finland

Target group: Senior executives (politicians & corporate management), 1,000 people.

Assignment: Housewarming, 29 januari 2009.

Solution: “Varma – A journey across Finland”. Created a theme where the different spaces were designed on the basis of Finnish attractions and destinations, such as: the archipelago, the central Boulevard, Lapland, Capital of Design. The reception area was transformed into an airport terminal environment, from where the “departures” took off to the aforementioned destinations.

Outcome: Innovative, extremely successful event that provided a memorable introduction to the premises.