McDonalds at Circus 2010

Venue: The Circus, Stockholm

Target group: B2E Entrepreneurs and staff, 1,500 people.

Assignment: Thank-you party for McDonald’s entrepreneurs and staff, 5 October 2010.

Solution: McDonald’s Live Concert. Sisters Inc. arranged McDonald’s Thank-you party, organising a live concert bringing together top pop, rock and rap artists to the Circus in Helsinki. Tyyne Raunio, a rising star of romantic rock, the beautiful voice of Jenni Vartiainen and the successful domestic hip hop duo Fintelligens all appeared on stage. Fintelligens put on an engaging show, which culminated in a surprise appearance by Lauri Tähkä – the concert couldn’t have had a better ending! In addition to the Finnish entertainment stars, the charming Susanna Laine hosted the party so that the evening ran smoothly and customers were able to enjoy themselves.

Outcome: Feedback: “The event exceeded all expectations, including the surprise performer – simply a successful evening!”