Aller Media - The KK-Day 2010

Venue: Folketeateret - Oslo.

Target group: B2C,1.000 women.

Assignment: Aller Media wanted for the first time in its history to create a day full of inspiration, ideas and enjoyment for its readers. Inspiration was given overall responsibility for technology and implementation, and we were also involved in finding the best way to present the sponsors.

Solution: Bring together 1,000 women at the Folketeateret theatre in Oslo. Various sponsors were exhibiting in the venue, as the ladies were allowed in and welcomed with a champagne breakfast. Thomas Giertsen was the host, and throughout the day he introduced speakers such as Mia Törnblom, Cecilie Skog, Per Sundnes, Didrik Solli-Tangen and Princess Märta Louise.

Outcome: KK day started with a bang! Plenty of positive feedback from the ladies in the hall, in March 2011 we organised KK Day 2011, and we're now in the process of planning the event for the third time.

"A special thanks to Inspiration, who took care of the technical organisation. You kept everything under control at all times, and managed it with a calmness and professionalism that was absolutely impressive! You made sure that Aller Arena and I felt reassured and not least that we enjoyed a (relatively) good night's sleep!" Gjyri Helen Werp, Editor-in-Chief of KK.